TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

METICULOUS DESIGN / QUALITY / LUXURY DETAILS
At Tura, we blend 85 years of design heritage with cutting-edge innovation to create a unique wearing experience.

PURPOSEFUL BRANDS
Our brand portfolio features an extensive range of styles, bespoke colors, and custom designs catering to a broad demographic.

FIT-FORWARD
Thoughtfully designed eyewear with a variety of fit options for every face and every style.

Take advantage of the offer exclusively for practices participating in VSP Premier Edge™️ at the Platinum or Gold level.

LEARN MORE

Who is Tura?

Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.

L.A.M.B.

L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash up of classic Hollywood glamour & modern “street” influences. L.A.M.B.’s playful juxtaposition of feminine & rocker-chic style creates a signature blend of luxury with attitude.

gx by Gwen Stefani

A fashion-forward collection embodying Gwen’s unique blend of stylish sophistication and edge. High quality materials and detailed design elements reinforce the high fashion value. Pyramid studs, bold color-blocking, and metal accents give way to Gwen’s expressive, unconventional style.

TURA
EYEWEAR SINCE 1938

Inspired by the intricate designs of fine jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them.

BOTANIQ

Botaniq Eyewear is crafted with style and the planet in mind made with plant-based and certified recycled materials. At the heart of this collection lies a focus on design, blending custom material combinations of rich earthy hues with signature wood and cork details. With each purchase, Botaniq pledges to plant a tree in partnership with One Tree Planted.

GLEMAUD X TURA

Fit and fabulously flatter with an expanded size range of glamorously designed eyewear, adorned with retro jewel details featuring custom rich colors to complement an array of skin tones from medium to deep. This collection offers a variety of fit features that will flatter women who traditionally have not found a comfortable frame.

TED BAKER

A brand full of personality, wit and forever celebrating the small magical moments in everyday life, Ted Baker eyewear is loved for its wearable shapes, unexpected subtle design details, and forward-thinking innovation.

LULU GUINNESS

Lulu Guinness' irresistibly daring style is recognized for the element of surprise in her designs; layers of luxurious details, graphic polka dots, vintage stone details, and flirty shapes add a splash of romance with a playfully retro vibe.

ZUMA ROCK

Drawing inspiration from skateboarding, alternative sports, and high fashion, the Zuma Rock collection has an edgy street vibe featuring bold shapes, striking pop colors, and a mash-up of custom camo and checker prints that create a bold unique style.

Contact Tura

Contact Tura for more information. Be sure to mention that you participate in Premier Edge at the Platinum or Gold level. Dedicated Premier Edge Customer Service line: 800.945.8872 | Email: vsppremier@tura.com